MARKET YOUR MASTERYby Hearty Global Institute
Foundation starts 4 Dec · Mastery starts 12 Dec 2026

Build a coaching practice around your life. Not your life around your coaching business.

You've built a successful career. Now part of you wants to use that experience to help others. To coach. Maybe alongside your career. Maybe as a meaningful second income. Or as your next chapter, when the time is right.

Market Your Mastery helps you develop the mastery, market and mindset to make it happen, without giving up the life and career you've spent years building.

"By the fourth week of the program, I had already signed my first paying client for a 12-month coaching package, all while still working full-time."
Nhi D., Digital Content Analyst

You don't need to quit your job to start building what's next.

For many successful professionals, coaching isn't an escape from a career they hate. It's an expansion into work that feels meaningful. But the questions are real:

"Do I have what it takes?"
"What would I even coach around?"
"Who will actually pay me?"
And perhaps the biggest one:"I don't want to leave one demanding career only to build a coaching business that takes over my life."You shouldn't have to.
Most programmes teach you how to build a coaching business

We start with you.

First, we work out what role you want coaching to play in your life. Then we design the practice around that.

No posting every day, chasing followers, quitting your job or copying someone else's model. We start with what you already know, who you want to help, and the life you want.

01A few carefully chosen clients alongside your career
02A meaningful second income
03The foundations for a deliberate transition later

Mastery. Market. Mindset.
All three grow together.

Marketing isn't enough if you can't deliver the transformation you sell. Skill isn't enough if nobody knows why they should work with you. And neither works if self-doubt is driving the business. So the programme runs two strands side by side:

Strand 1 · MasteryREAL Shift™ coachingThe REAL Shift Foundation program before the cohort starts, then the REAL Shift Mastery Program during it.
Strand 2 · Market + MindsetThe S.H.I.F.T. JourneyFive stages from "Do I have what it takes?" to a practice you can keep growing.
You learnYou coach real peopleYou bring back what happensYou get better
01 · Mastery · The REAL Shift™ Method

Become the coach clients trust when powerful questions aren't enough.

What happens when a client becomes highly emotional? Or understands exactly why they're stuck, and keeps repeating the pattern anyway? The neuroscience-informed REAL Shift™ Method takes you beyond insight to lasting change.

RRevealUncover what's really keeping the client stuck.
EEmoteCreate the emotional conditions for change, and handle difficult emotions with confidence.
AAlignWork with the subconscious patterns and beliefs that hold clients back.
LLeadTurn insight into sustained action.
02 + 03 · Market + Mindset · The S.H.I.F.T. Journey

Five stages. Nine signature tools. One coaching practice built on your terms.

Along the way you'll meet the questions a certification doesn't answer: "Who am I to call myself a coach?" "Can I really charge for this?" You learn to work with them and keep moving.

S
Source from yourself · from self-doubt to directionRecognise the coaching capability you already have, ground your decision in your own reasons, and turn the coaching-business landscape into clear priorities.
Coach Readiness AuditPurpose Anchor3-1-3-1 Business Plan
Milestone"I'm ready to build this."
H
Help your market · from experience to market valueDon't squeeze yourself into a niche. Map your experience and network against real needs, then talk to potential clients to learn what they struggle with and the language they use.
Coaching Asset Audit
Milestone"I know where I can create value."
I
Invite the right people · from trust to paying clientsYou don't need thousands of followers. Learn to explain what you do clearly, start with your existing network, and hold a Pressure-Free Chemistry Call.
Paid Beta Loop
Milestone"Someone will pay me to coach."That's no longer an idea. It's commercial proof.
F
Fulfil your promise · from getting clients to an experience worth continuingSigning a client is the start. This is where mastery and market come together.
Evidence LadderContinuity Coaching ModelVIP Client Experience
Milestone"I can create an experience worth renewing and recommending."
T
Thrive from the value you create · from running a business to living the one you wantMore clients aren't success if they create another job you don't want. Design the rhythms and boundaries that let your practice grow around your life, and live what you coach.
Sustainable Growth Rhythm
Milestone"I have a coaching practice I can keep growing and keep living."
This isn't theory

You build your practice during the programme.

By the end, you'll have:
Real coaching experience with REAL Shift methods, and clear priorities for your continuing mastery
Your positioning, message, Help & Visibility Plan and a pool of potential clients
Your Signature Coaching Programme, pricing and payment structure
Your Continuity Coaching Model and VIP Client Experience
Your Personal Business Mindset Plan, Sustainable Growth Rhythm and 90-Day Business Roadmap
Portrait of Sofie, founder of Market Your Mastery
Meet Sofie

Learn from someone who built it while working 9-to-5.

Sofie didn't quit her career and hope for the best. She built her coaching practice while still working a 9-to-5, then transitioned on her own terms.

20+years of professional experience
2,000+paid coaching sessions
500+coaches trained and certified
100+coaches helped kickstart their businesses

That includes 10+ years of coaching, and five years of business programmes for coaches. Her mission is simple: help others help others. Every coach who creates lasting change helps clients who then show up differently for their families and teams. That ripple effect is why she teaches.

What others say

Sofie didn't simply give me more information. She created the structure, accountability and support that helped me bring my work into the world.Her teaching is clear, practical and grounded in genuine care, and gave me the confidence and momentum to launch my own brand, begin building a base of paying clients and start making a meaningful difference in the lives of others.
Liudmila M.
Former Global Advertising Executive
After several decades in the legal profession, I wanted to transition into coaching but was unsure where to begin, how to get paying clients, or how to build a sustainable practice without giving up my career security.My conversation with Sofie gave me greater clarity and direction. Drawing from her own experience, she shared practical insights on leveraging my professional background and exploring new opportunities.I now have a clearer vision of what I want to achieve and the confidence to plan my next steps. Thank you, Sofie, for your generous guidance and encouragement!
Jacqueline L.
Lawyer
At 72, after retiring from dentistry, I wanted to start a new chapter helping others through coaching. But I had no idea where to begin or how to build a coaching practice.The program led by Sofie gave me the structure, direction and confidence I needed to get started. I stepped out of my comfort zone, learned new technology, and even surprised myself by delivering my own presentation on Zoom!I now have a clearer vision of the coaching practice I want to create, one that allows me to help others in a meaningful way. Most importantly, I've discovered that I am capable of so much more than I thought!
Dr Martha J.
Retired Dentist

Is Market Your Mastery for you?

It's for you if…
You're an experienced professional drawn to meaningful work helping others.
You want to start coaching without walking away from your career, as a second income or a future transition.
You've trained as a coach but haven't yet turned it into a paying practice.
You'd rather find clients through value, relationships and trust than become a full-time marketer.
You want a practice that supports your life rather than consuming it.
It probably isn't for you if…
You're looking for a "six figures in 90 days" formula.
You want a passive course you can watch without doing the work.
You want to scale as fast as possible, whatever it does to your life.
Special Founding Member BonusesThis batch only
Lifetime unlimited resitRetake any live class, in any future cohort, as many times as you want — for life.
“I will work with you until you get your first paying client!”— Sofie
Your investmentSGD 5,997Or 6 monthly instalments of SGD 1,100 (SGD 6,600 total).Enrol today for immediate access to the Foundation pre-class videos. Mastery pre-class videos release about 1.5 weeks before each live class.
Includes:
REAL Shift Foundation program (pre-class videos + 2.5-day live class)
Three complementary mentoring calls with faculty mentors (Foundation program)
REAL Shift Mastery Program
The S.H.I.F.T. Journey: Market + Mindset
More than 24 live sessions on Zoom, all recorded
Three 1-hour 1:1 mentoring sessions with Sofie (Mastery program)
All nine Market Your Mastery signature tools
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Frequently asked questions

You don't have to choose between meaningful work and the life you've built.

You don't need to quit tomorrow, gather thousands of followers or throw away years of experience to start again as "a coach."

Build a coaching practice around your life. Not your life around your coaching business.

Foundation starts 4 Dec · Mastery starts 12 Dec 2026More than 24 live sessions on ZoomSGD 5,997, incl. the REAL Shift Foundation program with three complementary mentoring calls, plus three 1:1 sessions with Sofie (Mastery program)